Studio AI — AI First

    HTI AI Studio — AI-first products with LLMs, RAG and agents for insurance, fintech and healthtech. YOUR NEXT
    PRODUCT
    STARTS
    WITH AI.
    NOT THE
    OTHER WAY.

    Most companies add AI to existing products.
    HTI AI helps you conceive products where artificial intelligence is the foundation — not a feature added later.

    Engineering led by MIT-trained specialists

    Anthropic ClaudeAWSBedrockModelos exclusivamente proprietários
    AI is not a
    feature.
    It's the foundation
    .
    Agents that
    decide.
    Models that
    learn.
    Data that
    responds.

    How most companies work

    AFTER

    Product ready. "Let's add AI here."

    Generic chatbot glued onto legacy systems.

    AI that prints reports. Humans that decide.

    Task automation without real learning.

    How HTI AI works

    AI FIRST.

    Product conceived from the AI vision. Architecture thinks AI from the first wireframe.

    Agents trained in your business context — not generic models with prompts.

    AI that acts, decides and learns. Humans supervise and scale.

    Processes that evolve with each interaction. Not static automation.

    O modelo aprende com seus dados. Nós garantimos que os dados merecem ser aprendidos.

    Real case

    DATA
    THAT
    RESPONDS.

    ZekkoCRMCRM & Sales

    ZekkoCRM's sales team had data. Had dashboards. Had reports. But still asked the same questions every Monday: which leads are hottest right now? Who is the real ICP that closes the most? What are the numbers trying to say?

    HTI AI made the data answer those questions. In natural language. In real time. Without a BI analyst in the way.

    ICP.
    Automatic ideal customer profile classification based on real closing history
    Lead°
    Real-time lead temperature score — who is ready to buy now
    Q&A
    Sales questions answered in seconds — statistics, trends, anomalies

    "Today the sales team talks to the data and the data responds. It's not a dashboard — it's an analyst that never sleeps, never errs, and knows every lead in the funnel."

    Services

    WHAT WE
    BUILD.

    Six capabilities. One single principle: AI is conceived together with the product, not added later.

    01

    AI FIRST APPS

    Application development where AI is the central decision layer from the first commit. Not an add-on — the entire architecture was designed for it.

    Product DesignAI ArchitectureFull-stack

    02

    AUTONOMOUS AGENTS

    Cognitive systems that interact, decide and execute complex tasks without human intervention. Sales, support, analysis, operations and compliance agents.

    LLM AgentsMulti-agentRAG

    03

    FINE- TUNING

    Training language models in your business context and vocabulary. The model learns your company, your customers, your market.

    LLM Fine-tuningRLHFEmbeddings

    04

    INTELLIGENT AUTOMATION

    Eliminating operational friction via autonomous and adaptive workflows. Unlike traditional automation — it learns from each execution and improves on its own.

    Process MiningWorkflow AIIntegrations

    05

    AI-POWERED PRODUCTS

    From vision to product in production. SaaS, platforms and internal tools where AI is the central competitive advantage.

    SaaS AIMVP AI-FirstPlatforms

    06

    STRATEGIC CONSULTING

    For leaders who need to understand where and how AI can transform the business — before building anything.

    AI StrategyRoadmapAI Maturity

    Verticais

    ONDE A IA ENCONTRA O MERCADO.

    Expertise técnica aplicada a setores onde dados e decisão custam caro.

    THE EXPERTISE
    OF THOSE WHO
    RESEARCH.

    Our AI team is formed by specialists with MIT background — not self-taught with online courses. The difference is in depth: we know what's inside the models, not just how to use them.

    • Model engineering — not just prompt engineering
    • End-to-end AI-native systems architecture
    • Supervised and reinforcement fine-tuning (RLHF)
    • Applied research for real business cases
    • AI ethics and governance in regulated environments

    How we work

    FROM VISION
    TO PRODUCT.

    01
    Discovery

    Strategic session

    45 minutes with a senior specialist. You present the vision — we map where AI can be the foundation, not a complement. No commitment.

    02
    Blueprint

    AI-First Architecture

    We design the product architecture with AI at the center. Model selection, data strategy, agents and automation points.

    03
    Build

    Iterative development

    Sprint by sprint with functional deliveries. Training models in the business context, agent integration and continuous validation.

    04
    Evolution

    Continuous learning

    The product in production learns. Each interaction refines the model. We monitor, adjust and evolve.

    FAQ

    QUESTIONS THE
    MARKET ASKS.

    • How long until AI applied to my industry starts generating real value?

      A first use case — fraud, support, underwriting, credit — usually reaches production in 8 to 12 weeks. Value shows up when the model runs on trustworthy data: that's why we start with the data layer, not the model.

    • Do you use custom models or off-the-shelf LLMs like GPT, Claude and Bedrock?

      We use whatever fits the problem. Claude (Anthropic) and models on AWS Bedrock cover most cases with adequate cost and governance. Fine-tuned or open-source models come in when there's a regulatory requirement, critical latency or sensitive data that must stay in the client's environment.

    • How do you handle sensitive data, GDPR/LGPD and regulatory compliance?

      Tenant-isolated architecture, masking, encryption at rest and in transit, auditable logs of prompts and responses, and optional execution inside the client's VPC. Every automated decision has an explainable trail for regulatory audit.

    • Do we need to migrate from Oracle, SQL Server or PostgreSQL to adopt AI?

      No. We work on top of the database you already have. We add vector layers, feature store and context pipelines around the current engine — without rewriting the legacy or forcing an unnecessary migration.

    • What's the cost of running LLMs and agents in production at enterprise scale?

      It depends on volume, model and usage pattern. We design the architecture to control cost from day 1: semantic caching, model routing by complexity, well-tuned RAG and context limits. TCO is predictable and reportable.

    • Do you deliver the product and leave, or operate alongside the internal team?

      Both models exist. We can deliver the finished product, transfer it to the internal team with training, or continue as an AI-first squad operating together — including senior DBA 24×7 sustaining the data layer.

    WHAT'S
    YOUR
    VISION?

    A 45-minute discovery session. You present what you want to build — our team maps how AI can be the foundation. No commitment. With a senior specialist. Result: clarity on what's possible and how to start.